Dear Parisians
HelloBank!
Brief
Get Parisians to talk about the Hello+ offer, the most attractive saving offer on the French market.
Idea
We had a large yet very precise media plan. We decided to turn it to our advantage by pushing very targeted messages depending on the station we'll be in, in the Paris metro system, to simply say to Parisians that when it comes to saving and investing, they suck !
